5 Ways To Determine If Your Online Marketing Community Is Good Enough For You

An online marketing community is where marketers belonging to the same company or group, interact with each other. It is also in this community that they share the same valuable facilities (training, marketing system, sponsorship and so on) to achieve their goals. Your community may be a MLM or an internet marketing education company.

However, they are all working towards creating the right conditions for you, as an affiliate, to succeed online. So, they must possess certain characteristics in order to help you through. I have briefly explained below five(5) qualities that I know a good community must have.

1. Leads Follow-up Support: A good online marketing community must provide leads follow-up support for you as a member. Imagine having one thousand(1000) leads in a day, you can’t single-handedly get in touch and interact with them effectively. This is where your community can help you convert those leads into sales. It (community) must have an online leads follow-up support system in place to put the contact calls through for you.

2. Internet Marketing Education: Your community must provide a consistent and workable internet marketing education for you. If you are a struggling marketer or just coming online, then you need good internet education to help you succeed. Unfortunately, many online marketing communities lack workable marketing education for their affiliates. As a result they are left with no option but to fight it out themselves. So, does your community provide you with this important tool? If your answer is no, then it is not good for your business.

3. Interactive Marketing Events: An interactive marketing event is one organised by your online marketing community for members to meet at a point for days. At this event, if you are a new member you can meet successful marketers in your community. Then you’ll have the opportunity to hear their experiences first hand and get a lot of motivation from them. So you see, marketing events pump new vigor into you. It also helps you to relate better with other members because you have met them in person. If you don’t have this in your community then I’m afraid you are missing a major aspect of your success online.

4. Online Marketing Set-up Team: You know, everybody comes into internet marketing with various degree of background. So you may not be comfortable with some parts of your online home business set-up. This is where your community intervenes to give you the technical help that will solve your marketing or account set-up constraints.

5. Internet Marketing Credibility And Mission: Your company must have a mission. It may be to create twenty(20) millionaires in the next five(5) years, or make five(5) thousand people self-employed. It is clear that if your company does not have any mission then it has no vision. It must also have a proven track record of success that distinguishes it from other online marketing communities.

Web Marketing Consultancy: A Solution to Your Web Marketing Needs

Marketing is a key function of any business enterprise. Business enterprises exist to serve customers and consequently earn rewards in the form of profit. These involves product design, product branding, product packaging, product publicity, product promotion, product selling and delivery. Internet has radically changed the way we interact, communicate and generally the way we live. In this revolution, marketing has not been left behind. A kind of marketing that has come up to fit into this new revolution is known as web marketing.

Web marketing refers to use of the web as a resource for marketing purposes. Any marketing strategy and plan must be able to meet the ‘4P’ of marketing. That is Product, Price, Promotion and Place. Internet, being a recent concept, is a challenge to many business enterprises that have always used the traditional mode of marketing.

Beginning with the first of the ‘4P’, that is, Product, you will find that products offered on the web are basically intangible. For example, you want to buy a pizza or a chair on the web, you won’t be able to find them in their physical form, yet you have to buy. Therefore, the web product must be packaged in such a manner that enhances the look and feel that customers would have otherwise enjoyed had they visited a physical supermarket. This requires special marketing techniques.

The next ‘P’ is the price. Factors that determine price include cost of advertisement, publicity, selling and delivery. How do you price in a situation where your advertisement bill depends on the number of clicks per product? How do you reflect the cost of delivery to clients whose geographical location is scattered all over the globe and so unpredictable? This makes pricing of web-based products to be so complex and thereby defines the complexity of marketing.

The second last ‘P’ which is promotion and which encompasses publicity and advertising is another complex phenomenon. Promotion over the web is usually done through various ways, the most common being through search engines such as Google. Unlike the traditional bill boards which can be numbered, web advertising can be done on millions of sites which fluctuate randomly. How would you be able to assess the impact of your promotion in such a volatile situation? That becomes a big challenge. This and many other such challenges require professional help which can be availed through Web Marketing Consultancy.

The last ‘P’ which refers to place is a very important part of marketing. Place in this case, refers to where the product is delivered. With web marketing, the product can be delivered through hundreds, or thousands or even millions of web sites. This too is volatile and fluctuates very fast. How are you able to tell how many shopping sites your product has been assigned by Google? How can you monitor such? These are some of the challenges faced by web marketers.

To overcome this challenge of how to deal with internet which is increasingly hooking up a lot of potential clients, Web Marketing Consultancy becomes necessary. Web Marketing Consultancy is a professional service rendered by Marketing Consultants. They are professionals engaged in devising the best marketing plan that ensures not only that the product reaches the web market but satisfies the needs of ‘4P’.

Many business enterprises are in a transitional period, trying to enter into a market that had previously been unknown and whose dynamics are unpredictable. To make sure that a business enterprise reaps maximum gains in this market, Web Marketing Consultancy becomes a key to success.

Marketing Communications and Other Brand Communication Activities

The odd fact, is that as much as we all have been the targets of marketing communications for pretty much our entire lives, it’s but a select small percentage of the population who understand what it is and how it works. Those who have studied it, and make a living at it are called market communicators.

On the surface to the novice, it can all seem so simple. Marketing communications is simply communicating with potential clients or customers about whatever it is that you have to offer. The end goal of whatever it is that you’re communicating is to convert them from potential to actual clients and customers.

Look below the surface though and you’ll find that it has become an incredibly complex art/science and perhaps you may have already heard of subliminal advertising. This is a form of marketing communications that is done to transmit hidden messages to the public, and it can take a wide range of forms. Major corporations have been doing it for years.

Of course subliminal marketing communications is being done on the Internet as it has been on TV, and radio but one new genre of marketing communications confined exclusively to the Internet, is called mass interactive marketing communications. It’s been generating a huge buzz not only due to its effectiveness, but also because of the potential it holds.

The name interactive is the big giveaway that what it is, is actual two way interaction that allows the public to at least have the feel that they’re in actual communication with a marketer. Of course two way communications has been around ever since the first person filled his or her basket with something to sell, so in that respect it’s not a huge breakthrough.

What is a huge deal though, is that online interactive communications allows you to conduct simulated one on one communications with multitudes of people spread all over the globe, if that be the case. In fact you may have already ran across auto-responding emails and not even been aware of it. If they were professionally done that is.

Auto-responding email are a series of prewritten emails that are arranged to be sent out in a specific set order that ideally leads a person in a step by step fashion as close as possible to a sale or, “marketers end goal”. Now do keep in mind that this is nothing like spamming.

Rather well crafted auto-responding emails are produced and arranged in such as way that your recipient believes that they are “personally written” and sent. Preferably as a response to the last emails he or she sent. A four or five series of back and forth emails.

So the more one looks into marketing communications, the more fascinating it becomes, and as digital communications technology becomes more advanced, so too does this art/science. In the end though, it’s all is done for the same purpose, and that is to drive sales.

Best Affiliate Program For Advertisers And Affiliates

An affiliate program can be best if the target of advertisers and web-site publishers is fulfilled. One should have the technical know-how to run a best affiliate program. The refreshed marketing business is full with many programs which boast to be best. The so called best programs are run either by advertiser, web-site publishers or network service provider. Everyone infer out different meaning of best affiliate program according to his interests. However, there are different meanings of a program for advertiser, web-site publishers and network service provider too. The best program can be described as an affiliate program in which advertisers and web-site publishers share a common interest.

Best affiliate program for advertisers

It is true that advertisers are the back-bone of affiliate marketing industry. The need for advertisement gives birth to best programs. An advertiser searches for high traffic web site with relevancy to his advertised product. The sole aim of advertising is to increase sale of the advertised product. Advertiser pays to web-site publishers according to his expectations from visitors such as click, lead or sale of the product. The web-site publishers only run a program.

Best affiliate program for affiliates

Web site publisher is instrumental in giving desired result to the advertiser. A web site publisher increases the traffic on his site. The advertiser uses his traffic for promoting his product through a best affiliate program. Web-site publishers get commission whenever the advertiser gets his desired result. In a best affiliate program, web-site publishers maintain record of all clicks, leads or sales to ask a commission.

Best affiliate program for a network

The role of a network is highlighted in bringing advertisers and publishers together for a program. Marketing network mediates between the two. He looks after the interests of an advertiser as well as a publisher in a program. It is through network that payments are received by publishers. Marketing network keeps record of all the account. It keeps a close watch on the clicks, leads or sales generated through a best affiliate program. Network provides all the tools necessary to run a program to the publishers in a best affiliate program.

Examples of a best affiliate program

Cost-per-Click (CPC), Cost-per-Lead (CPL) and Cost-per-Sale (CPS) are all examples of a best affiliate program. In CPC, publishers get hefty commission on mere clicks. The CPL affiliate program generates revenue for publishers whenever a lead is received by the advertiser. CPS is the best affiliate program because advertisers pay commission on furnishing a sale. Advertisers can choose a program according to their requirements. If you need only contact details of the visitors then CPL affiliate marketing can be a best affiliate program for you. If you wish to display a banner then CPC program can work as a best affiliate program for you.

Free affiliate program are becoming popular day by day. It is topic of my next article. I will evaluate the advantages of a free affiliate program in my next article.