Integrated Marketing Communications: Why Is It Important?

Managing and coordinating the entire communications process calls for integrated marketing communications (IMC). But what is IMC and why is it important?

By definition, integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. Such plan evaluates the strategic roles of a variety of communications disciplines and combines these disciplines to provide clarity, consistency, and maximum impact through the seamless integration of individual discrete messages.

Considering that (a) the mass market can be fragmented into a multitude of mini-markets (with each mini-market requiring its own approach), (b) there is continuous proliferation of new types of media, and (c) there is growing sophistication of consumers, it is clear that there is definitely a need for marketers to utilize a wide range of communication tools to efficiently deliver messages to specific audiences. Marketers should therefore combine personal and non-personal communication channels to achieve maximum impact (i.e., employing multiple-vehicle, multiple-stage campaigns). Hence, it is clearly imperative for companies to move toward integrated marketing communications, and the absence of which results in uncoordinated communications and image diffusion.

A comprehensive integrated marketing communications plan can produce stronger message consistency. It can also help to build brand equity as well as create greater sales impact. Furthermore, it can unify the company’s brand images and messages as they come through multiple company activities. In simpler terms, IMC improves the company’s ability to reach the right customers with the right messages at the right time in the right place.

More Affiliate Marketing Strategies

When choosing the marketing strategy for your product, company etc… You must take 2 things into consideration. You must first make sure that the strategy fits with your needs. Affiliate marketing strategies highly depend on the business its self; the objectives of the business, and the perspective of these objectives.

If, perhaps, your company is selling products and you want to expand the sales of these products, using affiliate marketing can really help. You can have other websites sell the products for you. An example of these websites is Amazon, Amazon sells the products and in return they take a commission on every product they sell. Amazon is a website with great traffic, giving your product good exposure.

It is important to have a clear criterion on which you pick your affiliate marketers. Further, you need to make sure that your commission structure is attractive enough and encourages hard work. There should also be a good strategy for detecting scams; this is important to avoid losing money.

The branding and polices that you have are very important to know well. For example, you need to figure out if you will pay the marketer on click per client or perhaps is it going to be pay-per-click on your banners. What kind of branding are you looking for? Make sure that those providers or advertisers which you accept follow this criterion.

Now, your focus can be on improving your search engine ranking and having your PPC campaign. You could also be working on a high quality website, where the content is impeccable. If your focus is one of these, then there is one thing that you need to do. You need to research and research well the hot niche keywords. This will enable you to bring traffic to your site. To find these hot niche keywords, you need to go through some extensive research. This may be tedious, but it will give you a cutting edge.

The content creation is a vital point to have an effective affiliate marketing strategy. In order to have effective content you need to be constantly researching nice key words. You need to research them well.

The affiliate programs and products that are presented on your site should reflect and be up for the boosting of the revenue and the selling of the products. These strategies, when effective enough, can really boost those profits.

Another new strategy that really works in affiliate marketing is the new mobile marketing trend. It’s a new technique that targets smart phones users. Here, you can use WAP connection, SMS, MMS and even SEO to get your valuable traffic.

Multiple Forms Of Marketing Communication – Helping You Reach Your Widest Target Audience

You’ll have heard the saying ‘Don’t put all your eggs in one basket’ and when it comes to your marketing communications you really do need to take that on board! Using just one or two types of marketing communication can be a risky business.

But, just to confuse matters a little more (!), using too many different marketing communications can be just as dicey…

So, what direction should you be taking?

Well, in short, you should be focusing on 4 or 5 marvellous marketing communication types to ensure you have all avenues covered. Should you continue to focus on just one you can be sure that you won’t reach the widest audience possible. Also, what would happen if the one and only communication type you are using is no longer flavour of the month?

It goes without saying that your aim, where your business is concerned, is to reach as many people within your target audience as is possible.

No two people are the same – the world would be very boring if we were… So, to be sure that you are reaching all of these different personalities, it’s essential that you include a variety of marketing options to be sure you appeal to the largest chunk of this medley of personalities within your target audience.

As with many things these days, different marketing methods are in and out of fashion at the blink of an eye… If the marketing model you are using goes out of fashion overnight, you have a problem and will need to work quickly to implement something new. The trouble with this is that ‘rash’ decisions aren’t often good decisions. Plus, you’ll have lost valuable marketing time while you sort the issue out.

Also, different people have their likes and dislikes of various forms of communication. Some people love e-mail delivery, but you’ll have some who don’t even use e-mail (imagine that…) or they are so fed up with receiving e-mail in droves that it no longer has the desired effect. Or, they may feel that the e-mail being sent doesn’t focus on relationship building and is too ‘salesy’ from the outset – the opt-out button is hit in one split second… So, it may be that the e-mail phobics would be better suited to direct mail.

Then there are those that don’t own a fax, but do use Facebook. They love social media and Blog reading, so maybe that’s how you should be marketing to them.

So you catch the drift. What one person likes, the next person doesn’t. Your quest is to find out who likes what and the types of communication that people will marvel at!

For example, if you look and note that a proportion of your target market is male, age 18-35 and living in an urban area. It is likely that social media communications would be a better fit than direct mail.

To fulfil your quest, you need to be sure to test and track your marketing. You could even ask for feedback on your marketing methods to help you understand what is liked best and by who.

So, in summary, to be sure that your marketing system is durable and robust:-

– Never focus on just one lonesome type of marketing communication

– Be sure to interface multiple marketing communications

– Track and test what type of communication works best and with who

– Ask for feedback on your marketing communications

Multiple marketing communications are important to ensure that you reach the widest audience possible and to be sure that they get to know about your offering!

Best Affiliate Program – Black Belt Marketing Success Secrets

If you search the internet you’ll find millions of free and also paid online affiliate programs.

Most people have signed up in these online affiliate programs and tried to make money from them but failed miserably.

They don’t know why.

Are you one of them?

If yes, read on to find out how to locate the right top affiliate program and how to promote it to start making money.

All affiliate programs are not created equal.

Some will make you money if properly promoted and others will not, no matter what you do.

Why?

Below are some reasons why.

(1) The Right Affiliate Programs To Promote

Most people are under the mistaken notion that just because an affiliate program is free that they can promote it and get rich.

Nothing can be farther away from the truth.

The bitter reality is that if an affiliate program is free, then most likely thousands of people will want to sign up to promote it.

Since thousands of people are promoting it, competition will be stiff and so the likelihood of getting rich from it will be slim because there will be more people promoting it than people who wish to buy it.

When supply is greater than demand, profitability will nose dive.

This is economics 101.

So stay away from free online affiliate programs which hundreds of thousands of people are already promoting!

The best online affiliate program which will likely make you rich will be the one that very few people are promoting and which is in great demand. The demand MUST be greater than supply.

Most likely, such an affiliate program will not be offered free!

You will have to pay for it to promote it.

When people are required to pay to promote an affiliate program, then most people will not sign up for it, so only few people will promote it.

This will then guarantee that the demand for it will be greater than the number of people who promote it and this means that the profitability for it will skyrocket.

This is the kind of online affiliate program which can make you rich!

There are few people online who are getting rich from online affiliate marketing and this is one of their sacred hidden secrets of success!

(2) Build Landing Pages For Your Online Affiliate Programs

You must create a landing page at your website for any affiliate program which you desire to promote.

At the landing page, you will then include a short introduction of the affiliate program, preferably, your own personal experience of using the program or a short review.

Then at the bottom, include the link to the affiliate program website.

This affiliate program landing page must be optimized also.

You may also add Google AdSense ads and other pay per click ads as well as Clickbank products on this page to monetize it.

This way, if your customer doesn’t click and go to the affiliate program, they may click on any of the pay per click ads such as AdSense or Clickbankbuddy or pay per click ad and you’ll make money.

If you don’t know how to monetize your website with Google Adsense, Clickbankbuddy ads and pay per click products and ads, please contact us for free help.

By having a landing page for your affiliate programs at your website, you have the advantage of not losing all the traffic you’ve built up if the affiliate program is stopped.

If the affiliate program which you’re promoting is discontinued, you may replace it with another similar affiliate program and continue generating income from it.

(3) Secret To Promote Your Online Affiliate Program

Online marketing has become more difficult than rocket science.

During the past couple of years, most affiliate marketing strategies which used to work 6 yrs ago don’t work anymore.

E-mail marketing has been dead for many years now.

And the ISPs have added salt to the injury by creating so many filters which filter away your e-mail offers and so they don’t reach their destinations.

Besides, most people don’t read their e-mails anymore.

Most people have been bombarded by thousands of spams and offers and they just don’t have time to read these offers anymore.

So e-mail marketing is completely dead.

Free For All, FFA promotion is dead too.

Banner advertising is dead too, unless you have thousands of dollars to promote it at highly trafficked sites.

Search engine marketing, SEM doesn’t work any more because the search engines are constantly changing their optimization rules.

It takes both Google and Yahoo several weeks to even index your page and include it in their system.

You may optimize your website properly and attain a top ten position in a few keywords.

But they never last long.

In a few months when they update their search ranking, all your positions may likely disappear and your traffic will be gone too.

You may try to promote through Google Adword campaign.

But the truth is that not all programs can succeed in getting traffic from Google Adword or any other pay per click advertising.

If you try to promote an online affiliate program, which hundreds of thousands of others are already promoting using Google Adword and pay per click advertising, you’ll end up squandering thousands of dollars! This has happened to many people already.

So stop squandering your money in pay per click advertising.
(There is a better way. To learn more contact us for free help.)

You may also try to use article writing to promote your affiliate programs.

But very few people know the “SECRET” on how to write a highly optimized interesting article which will attain top ranking in the search engines and therefore produce traffic and sales for your online affiliate program.

To succeed in doing this, you must know how to optimize the article, it must be interesting and you must post it where many people will read it.

If you write and post an article but it can’t be found in the search engines when people search for the affiliate program which you’re promoting and if people are not reading it at the article directories where you posted it, you’ll not generate any traffic or sales!

This is what many people are doing and among the TOP reasons why they are not making any money in their online affiliate marketing.

(4) Traffic Is The Lifeblood Of Success In Online Affiliate Marketing Program

There are so many na├»ve people who have spent tons of dollars buying internet marketing e-books, programs and videos from so called internet marketing gurus and as if that is not enough, they have been suckered into squandering thousands of dollars attending seminars organized by these so called gurus only to find out that what they are peddling are outdated and archaic internet marketing strategies which don’t work any more.

These suckers never to think about the truth.

The truth is that no right thinking businessman will sell a secret on how to generate thousands of traffic daily to you for $50, when he knows he can keep his secret, use them to promote hundreds of affiliate programs and make millions.

The real truth is that these so called gurus have no secret that really work. But what they have is a large e-mail list which they have built through e-zine and newsletter publishing for many years.

So they make their money by marketing their e-books and affiliate programs to these mailing lists.

If you have 50,000-100,000 e-mail lists which you have generated over 6 yrs, you’ll always manage to make a few thousands of dollars marketing any program to them especially if it is about internet marketing!

In conclusion, there are still a few online affiliate programs which are easy to market and generate obscene income and there are still many jealously guarded traffic generating secrets which work and which can explode your website traffic and sales and so make you rich instantly.

But they are not free. They will cost you some money.

If you’re ready to pay to sign up in any of these few online affiliate programs, and to get the powerful traffic generating secrets of millionaire webmasters, then you’re serious about getting rich from online affiliate programs.

May these insights about affiliate program, best affiliate program, free affiliate program, affiliate marketing program, top affiliate program, free online affiliate program, best free online affiliate program, online affiliate program, make money with affiliate program help you to attain success in your online business.

Copyright Info: This article is copyrighted and you may publish this article at your website, in your e-zine (newsletter, blogs) or send it to a friend as long as you retain the author’s resource box, including the website address, and refrain from altering the content or using it in any re-direction manipulation scheme.

If you don’t agree to these conditions, please don’t copy and use this article.

Anyone who violates this condition will be subject to legal action and payment of damages for violation of our copyrights. Thank you.